Down-to-earth fireworks and sense of reality

In recent years, from the camping craze to tree-hugging therapy, young people are constantly walking out of the “small grid” and rushing to a world without a ceiling. Under the fast-paced pressure of modern society, everyone needs a way to find peace of mind and self-recovery. The popularity of travel variety shows and the rise of farming literature also verify this phenomenon.

The variety show market has never lacked well-planned content, but it is often the down-to-earth fireworks and sense of reality that are the key to winning the audience’s resonance.

Take Wu Lei’s “Ride Now” as an example. The program originated from a cycling Vlog from Quanzhou to Xiamen. It soon became a hot topic and gradually became a personal variety show. In early May, the third season was launched and the number of views increased rapidly. It can be seen that by hitting the emotional points of the audience, celebrity Vlogs can also evolve into micro-variety show.

The success of “Ride Now” is inseparable from the word “real”. First of all, it is the reality of the natural situation. The snowfields of Ulan Butong, the blue waves of Sailimu Lake in Xinjiang, and the volcanoes in Vanuatu, the cycling trip outlines the beauty of mountains and rivers and the vastness of the world.

Secondly, the plot is real. Not relying on scripts, not relying on creating conflicts or deliberately preaching, but focusing on recording and records faithfully. Magnifying the sense of life and personal experience, but can silently present the growth in the journey better.

Finally, the emotion is real. Breaking away from the commonplace publicity routines and the standby state under the flash, Wu Lei returns to the perspective of an ordinary young man in his twenties: by letting the body go out first, he finds an outlet to reconcile with internal friction and anxiety – the motivation to move forward often comes from returning to the original intention.

“Ride Now” is essentially a self-healing journey for contemporary young people. Some people ride bicycles, some people hike; some people farm, some people garden; some people do city walk, and some drive long distances… This is not only a powerful response to the modern lifestyle, but also a self-healing to resolve internal friction. Approaching and getting close to nature is a way to resolve internal friction, a way to understand the world, and a proof of serious life.

Source: People JoyWork’s weibo